Unlocking Porsche’s First Truly Virtual Community

Porsche, one of the most iconic brands in the luxury auto space, is making its move into web3. In November 2022, the company unveiled its 7,500-piece NFT collection based on the classic Porsche 911. Starting in January, collectors will be able to help shape the design of their digital token by choosing a “route” for it — selecting from Performance, Lifestyle, or Heritage options. These routes reflect a particular characteristic of the company’s brand identity and will modify the overall design of the NFT itself, resulting in a truly unique experience. But this NFT collection is only the beginning of Porsche’s web3 plans. At nft now x Mana Common’s The Gateway during Miami Art Week, Porsche’s Deniz Keskin and Lars Krämer took the stage along with Patrick Vogel, Super Creative Director ALT/SHIFT, and artist Vexx to discuss what’s next for the company’s web3 efforts. 

In this episode, we discuss…

-What excites the Porsche team about web3

-The importance of collaborative NFT creation

-How they plan to use this technology to reward their most loyal customers

-How they’re expanding Porsche’s brand ethos into this new digital realm

-The intersection of web3, NFTs, and the luxury space

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