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Leveraging AI

96 | Create stunning and engaging graphics aligned with company branding and campaign style guides - Master AI visual assets with Drew Brucker

Jun 11, 2024
Digital marketing ninja and AI imagery expert Drew Brucker shares practical techniques to master AI tool MidJourney for creating consistent, brand-aligned images. Topics include the importance of consistency in AI-generated imagery, creating custom on-brand images effortlessly, troubleshooting and refining AI visuals, and utilizing style references and image weights. Brucker's expertise in AI-driven branding and marketing strategies adds value to the discussion.
01:00:11

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Quick takeaways

  • Consistency in AI-generated imagery is crucial for brand identity.
  • Mid-Journey allows customization of visual campaigns for diverse scenarios efficiently.

Deep dives

Creating Unique Brand Images with Style Reference

Using tools like Mid -Journey, businesses can enhance their branding by developing consistent style guides and character references. By employing style reference to extract aesthetic styles and color palettes from existing images, companies can ensure coherence and resonance with their brand identity. This method allows for creating unique images that appeal to specific target audiences, enhancing brand recognition and emotional connection.

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