Leveraging AI

96 | Create stunning and engaging graphics aligned with company branding and campaign style guides - Master AI visual assets with Drew Brucker

Jun 11, 2024
Digital marketing ninja and AI imagery expert Drew Brucker shares practical techniques to master AI tool MidJourney for creating consistent, brand-aligned images. Topics include the importance of consistency in AI-generated imagery, creating custom on-brand images effortlessly, troubleshooting and refining AI visuals, and utilizing style references and image weights. Brucker's expertise in AI-driven branding and marketing strategies adds value to the discussion.
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INSIGHT

AI Imagery for Business

  • AI image generation tools can create cool images, but they're not always aligned with specific brand styles or campaign needs.
  • Consistent, brand-aligned visuals are crucial for business use, thus requiring mastering AI tools for consistent image generation.
ADVICE

Open Mind

  • Consider the use cases for AI image generation in marketing and branding.
  • Think differently and explore how these tools can benefit you.
INSIGHT

Style Reference

  • Style reference transfers existing aesthetic styles and color palettes to new AI-generated images.
  • This helps create visuals resonant with specific audiences by reflecting their style and preferences.
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