How important is our sense of smell in our day-to-day lives? Very important it turns out. More and more brands are following in the footsteps of Abercrombie & Fitch , LUSH and Subway, who use their strong scents to draw customers in. Sean is joined by Dr. Alan Hiersch, Neurological director of Smell and Taste Research Foundation in Chicago to explain the powerful link between scents and brands.
