Startup to Storefront SOMOS | Miguel Leal - The Future of Mexican Cooking at Home
This week’s guest is Miguel Leal, Cofounder and CEO of SOMOS. Miguel created SOMOS alongside his friends Rodrigo Zuloaga and Daniel Lubetsky after coming to the United States and being disappointed with the options for creating truly delicious Mexican meals at home. Discover why the market for cooking Mexican food at home is projected to grow to 30 billion dollars in the next five to ten years. Join us as we discuss the importance of cooking Mexican cuisine and why it is becoming as popular as Italian food. As consumers begin to spot the brand’s brightly colored packaging (inspired by Mexican alebrijes) of all non-GMO plant-based entrees (all microwavable in 90 seconds), rices, beans, chips, and salsas in stores, Miguel hopes they will also discover a Mexico far more diverse than rice and beans.
In this episode you’ll learn:
The story behind starting a CPG brand.
How Mexican food surpassed Italian during COVID.
The 30 Billion Dollar Mexican cooking market.
The idea behind Juntos Market: A Fusion of Asian and Latin American Cuisine.
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