Welcome to The Messy Marketplace! We kick off our podcast by laying out why we wrote this book for you, the owner of a business - to inform and equip you as you consider selling the business you've built. There's no sales pitch for our firm in this podcast, just a collection of lessons learned over ten years and thousands of companies that we believe will prepare you as you contemplate next steps for your company. Discussion with Brent Beshore and Emily Holdman starts @ 2:32.