AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

ChatGPT Projects: Organize AI, Get More Done, & Join The Pros

19 snips

Sep 4, 2025

Discover the exciting overhaul of ChatGPT Projects, designed for better organization and efficiency. Learn to utilize folders and project instructions to keep your conversations on track. The podcast explores the benefits of 'Project-only' memory to avoid information overlap. Gain real-world insights into accelerating your content and client workflows. Plus, get a sneak peek at transforming a single idea into multiple LinkedIn posts. Tune in for pro tips that will turn ChatGPT into your indispensable second brain!

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INSIGHT

Projects Organize Conversations

Projects are folders that group related conversations so ChatGPT and you keep context organized.
This prevents losing past chats and makes it easier to find topic-specific threads.

INSIGHT

Shared Context Improves Continuity

Projects let ChatGPT link related conversations so future chats can reference prior context inside the same folder.
That shared context improves continuity and relevance across project-specific prompts.

INSIGHT

Memory Bleed And The Two-Way Barrier

ChatGPT previously used account-wide memory that could bleed across projects causing cross-project interference.
The new change adds a two-way memory barrier to isolate or allow overlap intentionally.

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In this AI marketing podcast episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You’ll learn when to use “Project‑only” memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella

• High Level (My all in one marketing platform) - https://danchez.com/highlevel

• Zencastr (Best AI podcast tool) - https://danchez.com/podtools

• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Solo Scaled (my company) - https://soloscaled.com/

• LinkedIn Instapost - https://danchez.com/instapost

• Smack - https://smack.fm/

Timestamps

• 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes.

• 00:00:24 — What Projects are: folders that organize conversations (and more than that).

• 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu.

• 00:04:12 — Why Projects matter: shared context across conversations inside a Project.

• 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old “bleed‑over” problem.

• 00:06:45 — New setting demo: choose “Default memory” vs. “Project‑only” (two‑way barrier).

• 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project.

• 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text.

• 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas.

• 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality.

• 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command.

• 00:17:32 — CTA: grab the “instapost” instructions guide to clone the LinkedIn workflow.