Guest Taylor Crumpton discusses Beyoncé's impact on country music, highlighting its Black roots and the genre's history of being tailored for a white audience. The podcast delves into the challenges faced by Black artists in the industry, addressing issues of cultural theft, underrepresentation, and controversy surrounding Beyoncé's presence in the country music world.
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Quick takeaways
Country music has deep Black roots from African American communities in the South.
Recording industry marketing in the 1920s perpetuated the myth of country music as a white genre.
Deep dives
Historical Context of Country Music Genre
Before country music was known as a white genre, it was the music of African Americans in the Southern United States who worked in agricultural industries. The genre's roots were in songs sung at work, in churches, and households, reflecting the labor and cultural exchange of black communities. Beyonce's album, Cowboy Carter, challenges the dominant narrative by highlighting the historical black influence on country music.
Marketing of Country Music
The myth of country music as a white genre was perpetuated by the marketing strategies of the recording industry in the 1920s, entrenching the idea of a racially divided music landscape. Black artists faced challenges of recognition and legitimacy in the industry, with white artists often re-recording their songs and claiming ownership, leading to a history of cultural theft and racial disparities in country music.
Modern Challenges in Country Music Industry
Despite some black country artists achieving commercial success, they still faced obstacles in building legacies and generational wealth due to unequal treatment by white-dominated record labels. Contemporary country music industry in Nashville continues to maintain a predominantly white image, limiting the representation and recognition of diverse voices, including LGBTQ+, non-binary, and queer artists. The reluctance of country music to evolve and embrace diversity reflects a persistent resistance to change in the genre.
When Beyoncé took the stage at the 2016 Country Music Awards, alongside the Chicks, the racist backlash was immediate.
Eight years later, she alluded to that experience when she announced her new album, Cowboy Carter.
In recent years, we’ve seen some pushback against the genre’s whiteness. And with Cowboy Carter, Beyoncé is reminding us once again that at its roots, country music is Black.
Today, music, pop culture, and politics writer Taylor Crumpton joins us to talk about how for decades, country music has been packaged for a white audience. And how that’s starting to change.
For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts
Transcripts of each episode will be made available by the next workday.
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