11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. 

Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. 

He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.

Topics discussed in this episode:  

• Why brands hit scaling walls with ad spend. 
• How doubling down on winning ads works. 
• What role AI plays in advertising today. 
• How to balance new creative concepts with iterations. 
• What the M3 method reveals about campaign performance. 
• Why understanding user behavior drives optimization. 
• How proper agency onboarding sets success. 
• What compensation structure aligns agency goals. 
• Why brands need scaling readiness first. 
• How proactive Q4 planning determines success. 
  
  

Links & Resources 

Website: https://themoonlighters.com/
LinkedIn: https://www.linkedin.com/in/sampiliero/
X/Twitter: https://twitter.com/SamPiliero
Instagram: https://www.instagram.com/sampiliero/
YouTube: https://www.youtube.com/@SamPiliero

Get access to more free resources by visiting the show notes at
https://tinyurl.com/25rmx7hw

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