30 Minutes to President's Club | No-Nonsense Sales We Answer Your Cold Calling Questions (Sell Better)
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Nov 1, 2024 Discover expert tactics for building credibility in cold calls, even when you lack customer references. Learn how to stand out from the typical telemarketer with tailored strategies that boost response rates. Recruiters get insights into differentiating their services in a competitive market, tackling common objections head-on. Explore effective techniques for mastering objections in higher education through engaging role-play, complete with humor and strategic questioning to foster meaningful conversations.
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Avoid Generic Openers
- Don't sound like a generic telemarketer; avoid common openers like "Did I catch you at a bad time?"
- Use a tailored permission opener, leading with context and acknowledging it's a cold call.
Focus on the Problem
- Instead of leading with your service, focus on the prospect's problem.
- If you're a recruiter, highlight the difficulty of staffing experienced talent and tailor it to their specific needs.
Highlight Your Differentiator
- Identify your unique differentiator and use a trap question to highlight the gap in their current solution.
- Sell the "test drive"–offer a glimpse of your service's value without pushing for immediate commitment.