Super Data Science: ML & AI Podcast with Jon Krohn 891: Conversational AI is Overhauling Data Analytics, with Martin Brunthaler
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May 27, 2025 
Martin Brunthaler, Co-founder and CTO of Adverity, shares insights from his 20+ years in data analytics. He discusses how Adverity revolutionizes data integration for marketing and beyond. Martin argues that AI will enhance, not replace, jobs for data professionals. He highlights the transformative role of conversational AI in making data more accessible and emphasizes the importance of user experience. Lastly, he predicts a future where automation and strategic insights pave the way for innovative data solutions.
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Martin's Early Programming Journey
- Martin Brunthaler began programming at age eight using a MIGA computer and created simple games from magazine instructions.
- He co-founded Adverity after struggling with slow, manual reporting of TV commercial success, seeking automation.
Evolution of Adverity's Data Platform
- Adverity evolved from automating TV ad reporting to a platform integrating diverse data sources for near real-time marketing analytics.
- Dashboards alone became insufficient, leading to conversational AI for more dynamic data interaction.
Data Quality is Key for AI
- Effective conversational AI for data requires strong data quality, harmonization, and a detailed data dictionary.
- Without these, natural language querying of data will fail to provide trustable or meaningful answers.
