The Deep Specialization™️ Podcast Innovation Essentials for Digital Agencies in 2025 | Jon Morris
What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innovation in scaling digital agencies. Drawing from his success building and advising high-growth firms, Jon shares how agencies can stay competitive by prioritizing innovation, defining their ideal client, and allocating resources wisely—even on a tight budget.
From AI and client experience to specialization and gross margin, this episode breaks down the key metrics and mindset behind smarter, faster growth.
Whether you're running a large agency or a small team, this episode is full of practical strategies you can implement today to drive real results.
Episode Highlights:
- The #1 Investment Most Agencies Ignore — And why skipping it could be stalling your growth.
- What Top Agencies Know About Their Ideal Clients — This simple shift changes everything.
- AI: Friend or Foe? — The surprising ways it’s already reshaping client experiences.
- The Secret to Building a Team That Actually Innovates — It’s not what you think.
- How to Measure Innovation — And why most agencies get it completely wrong.
- Why 5% Could Be Your Magic Number — And what happens when you commit to it.
- A Quiet Shift in How Services Are Designed — Few are noticing, but it’s changing the game.
- The Metric You’re Probably Overlooking — It’s simple, powerful, and easily forgotten.
- The Real Reason Specialization Fuels Innovation — And how to tap into it.
- Innovation on a Budget? — Yes, it’s possible. Learn how small teams are doing big things.
- What Happens When You Start Rewarding the Wrong People — And how to fix it fast.
- The 4 Metrics That Matter Most — Everything else might just be noise!
The resources mentioned in this episode are:
- Check out Fiscal Advocate’s strategic planning and FP&A services: https://www.fiscaladvocate.com
- Learn about Jon’s business intelligence company, EngineBI: https://enginebi.net
- Connect with Jon Morris on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations
- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com
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😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.
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➡️ Sign up here: deepspecializationcourse.com
This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.