Business of Apps Podcast #75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat
Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music?
Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be heard, record, share, and get noticed.
Today’s Topics Include:✔️ Rhyme Time: It’s like Snapchat for rap, so just call it Rapchat
✔️ Game Changer: Viral loop of ability to create and share songs with more than friends
✔️ Retention: Build a great product/product-market fit to minimize app users’ churn
✔️ Recording Studio: Too many core features can clutter the music experience
✔️ Product Market Fit: Qualitative survey data positively impacts engagement and retention
✔️ Business Models and Monetization: Rapchat went from ads to subscription products
✔️ Seth’s Key Takeaways: Don’t get lost in the sauce as you start to scale your app
✔️ Back to Basics: Who’s coming and why? Clarify and analyze user research and data
✔️ Android or iOS? iOS
✔️ What app features would Seth miss most? Sleep tracker and Twitter
✔️ What is missing from mobile app technology? Ability to turn off all notifications and distractions
Links and Resources: Quotes from Seth Miller:“It’s like Snapchat for rap.”
“Rapchat - the easiest way to make music on your phone. We really put a recording studio in your pocket for the everyday artist.”
“Build your own philosophy, your own system, and figure out what works for your product, your users.”
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