Points of Interest

00:00 – 00:39 – Introduction: Marcel introduces Simo Lemhandez, founder of Folk CRM, one of Europe’s fastest-growing SaaS startups recognized by Product Hunt.
00:42 – 02:18 – Defining Folk CRM: Simo explains Folk’s mission to redefine CRM as an AI-native platform that centralizes all client touchpoints and automates busywork.
02:21 – 04:20 – Origin Story: Simo shares how freelancing revealed the shortcomings of traditional CRMs and inspired him to build one that truly works for its users.
04:31 – 07:26 – Product Philosophy: Folk deliberately focuses on small and mid-sized businesses (1–100 people) with a simple interface and complex backend automation.
07:26 – 10:23 – Evolution of Go-to-Market: Simo outlines emerging trends: multichannel social selling, account-based marketing, and deeper personalization powered by AI.
10:23 – 12:00 – Centralizing Context with AI: Marcel highlights how AI can synthesize client interactions across platforms, reducing manual data entry and complexity.
13:16 – 16:13 – Human-in-the-Loop Design: Simo shares his framework for balancing automation and human oversight using a “workflow criticality × automation difficulty” matrix.
16:13 – 19:54 – Platformization & SaaS Rationalization: Discussion on SaaS consolidation, where AI accelerates integration and reduces the need for fragmented tool stacks.
20:03 – 23:10 – Building Flexible Architecture: Marcel and Simo explore how AI allows software to handle complex workflows while keeping user experiences simple.
23:10 – 28:34 – The Future of Expertise: Both reflect on how AI lowers the barrier to competence but raises the premium on originality, strategy, and creativity.
28:46 – 30:57 – Closing Thoughts: Simo encourages experts to embrace AI change cycles, stay curious, and focus on high-value creative work while AI handles repetition.

Show Notes

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