Tawny Lara is a self-proclaimed natural born promoter.

She's also a delightful person known as The Sober Sexpert, co-host of the Recovery Rocks podcast and author of the book, Dry Humping: a Guide to Dating, Relating, and Hooking Up Without Booze.

This was recorded months before the book's release because I wanted to get a sense of what she was doing at this stage of her launch...turns out, a lot. In this episode, we talk about the ways she's incentivizing pre-orders, why she got a shirt made of her Publishers Marketplace book announcement and how outsourcing can help with a book launch.

Tips galore in here...as well as some good motivation to start the launch work early!

FOR MORE ABOUT THE PODCAST AND OTHER COOL THINGS, GO TO WWW.ONGOODAUTHORITYPOD.COM

Episode 459 - Rage Against the Garage Door Opener