296: How Mitch McGinley Helps Wellness Founders Exit on Their Terms

What if the best thing you ever did for your business… was sell it?
In this episode of The Root of All Success, Jason Duncan sits down with Mitch McGinley, a business broker and exit advisor specializing in boutique fitness, wellness, and health brands. Mitch shares his journey from flipping boutique hotels and running a community yoga studio to helping over 60 wellness business owners sell and scale with confidence.

Now living in Madrid with his family, Mitch reflects on what it takes to exit successfully—profit, systems, and letting go emotionally. Whether you’re thinking of selling your studio or simply want to stop being the center of it, this conversation is packed with clarity, honesty, and practical insights you won’t hear anywhere else.

🔑 Takeaways from this episode:

* Why the best businesses sell without the owner at the center

* How Mitch and his wife sold their yoga studio for nearly 5x their investment

* What most boutique fitness owners get wrong about exits

* The real reason emotional attachment kills deals

* Why selling to the first interested buyer is usually a mistake

* The 3 things buyers look for in a wellness business

* Trends in boutique fitness and wellness M&A

* Why being authentic and debt-free fuels long-term success

👉 Want to exit without regret?
💡 Subscribe to The Root of All Success and connect with Mitch at boutiquefitnessbroker.com

Who is Mitch McGinley?

Mitch is a business broker and exit planning advisor specializing in boutique fitness, health and wellness. He originally worked in hotel management, and then with an investor who was flipping boutique hotels in San Diego. Shortly thereafter, he and his wife Karson found the opportunity to buy their favorite community yoga studio. During that time he began working with mindbody as education faculty, teaching at mindbody universities all over the world. After successfully selling his studio in 2019, he was licensed as a business broker and merged all of his worlds to help other business owners in this industry maximize their exit. He has helped facilitate over 60 transactions in the past five years, with over $10M in transacted value in 2024 alone. He is currently living in Madrid with his family, having an incredible experience. 

Mitch McGinley’s Website Link: https://boutiquefitnessbroker.com/

Mitch McGinley’s Social Media Link:

Instagram: www.instagram.com/@boutiquefitnessbroker

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