Years ago, I received a simple piece of career advice:
“Go where you’re respected.”
— eco-entrepreneur Paul Hawken
These 4 words have guided my career.
It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
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Business Tao with George Kao