The Joe Pomp Show
Dana White's Plan to Take Over Boxing
Mar 7, 2025
Dana White is teaming up with Saudi Arabia to launch an ambitious new boxing league. The partnership aims to revamp the chaotic boxing landscape by establishing a unified structure, much like the UFC. With detailed insights on the league's financial backing and operational plans, the conversation also highlights key factors that could dictate the league’s success or failure. The evolution of boxing over the past twenty years is examined, showcasing how new leadership and strategic partnerships may redefine the sport's future.
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Quick takeaways
- Dana White's collaboration with Saudi Arabia to launch a new boxing league aims to adopt the successful operational model of the UFC.
- The league's potential success hinges on addressing boxing's current fragmentation and implementing a structured ranking system for fighters.
Deep dives
New Boxing League Partnership
Dana White is collaborating with Saudi Arabia to launch a new boxing league through TKO, the parent company of UFC and WWE. This initiative marks a significant shift in boxing, as it aims to adopt the UFC model for the sport, streamlining operations and focus. TKO will receive over $10 million annually to manage the league, which lacks fighters, media rights, and sponsorships at this time. The absence of a name or established structure has led some to downplay its significance, but the presence of experienced figures like White and Nick Khan bodes well for its potential impact.
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