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Watch the video version: https://youtu.be/Na8rto6X_M0

We share a practical plan to get your channel ready for the new year, built on audience intent, packaging strategy, and consistent execution. Along the way we dig into collabs, AB testing, hooks that buy watch time, and how to turn strangers into fans without burning out.

• why understanding audience intent drives topics and tone
• packaging as title, thumbnail, and topic working as one promise
• simple thumbnails with a single focal point
• hooks that match the promise and buy more time
• consistency as a repeatable format, not a rigid schedule
• using collab tools to expand reach responsibly
• intentional AB title tests and when to use them
• deepening connection with comments and voice replies
• a focused checklist to clarify niche, value, and category
• answering why a stranger would watch with a sharp pitch

VinePair Podcast: The Origin Story