Strictly Business Daily Variety -- AI Vs. Script Readers – Who Does the Job Better?; Microdramas, Creators and YouTube Dominate Mipcom Buzz
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Oct 16, 2025 Investigative entertainment reporter Gene Maddaus explores the testing of AI script-coverage tools versus human analysts, revealing AI's strengths in summarizing but weaknesses in capturing nuance. He discusses industry concerns about AI's potential to overlook hidden gems and highlights the role of the Editors Guild. In a lively roundtable on MIPCOM, international veterans share insights on YouTube’s presence and the rise of microdramas, emphasizing the evolving landscape of content and collaboration in the creative sector.
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AI Is Already In Script Coverage
- AI is already being used to summarize and analyze screenplays in practical tools like ScriptSense and Greenlight.
- These tools target the work of story analysts by automating coverage tasks studios and independents currently perform.
AI Excels At Summaries, Not Judgment
- AI handles objective distillation tasks like loglines and summaries competently and sometimes better than humans.
- AI fails at critical, subjective script notes where human readers detect voice, nuance, and originality.
Track AI Adoption And Prove Your Value
- Story analysts should engage with Editors Guild studies and document AI comparisons to protect standards and jobs.
- Track where independents and agencies quietly adopt AI so professionals can demonstrate where human judgment remains essential.
