Joanna and Zach discuss whether drinks brands can use patriotic imagery and messaging without wading into the political arena, and what doing so might mean for those brands as well as their potential consumers. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Vocal Vineyards Cabernet Sauvignon

Joanna is drinking: Black Sheep Brown Ale from Arrowood Farms

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Can Brands Be Patriotic Without Being Political?