Inclusion and Marketing 53. The inclusive marketing framework big brands are using with Jerry Daykin
There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of all sizes that are coming together to give guidance on how others can engage in inclusive marketing.
In this episode, I chatted with Jerry Daykin, a global marketing leader with senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, and author of the new book Inclusive Marketing.
Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA and at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week, and The Guardian.
Get the transcript of the episode here
Get Jerry's book, Inclusive Marketing from the publisher