The first half of the interview with Michael Monteiro of Buildium. Learn about Michael commuting by boat, AllPropertyManagement, and more.

Show Notes

12,500 Customers! 01:52
Michael Commutes by Boat 02:05
Buildium's Backstory 02:47
How Buildium Stands Out Among Property Management Software 05:25
The Importance of Ease of Use in the User Experience 07:37
About The State of the Property Management Industry Report 09:23
Understand the Competition to Remain Competitive 11:29
Various Services Property Managers Can Add 13:31
You May Need to Fire Some Clients 15:42
Flat Fee Vs Percentage-Based Firms 16:28
Avoiding Being Just a Commodity 18:25
"Other" Pricing Variations 19:33
The Advantage & Challenge of Low-Flat-Fee Property Management Firms 20:44
Avoiding The Cycle of Suck 21:03
Your Ideal Customer Profile (It's not anyone or everyone) 22:40
Importance of Focus - "Managing an association is very different than managing a rental. It's hard to get really good at what you do if you don't have focus. It's also hard to differentiate." 23:39
Start Firing Worst Clients 24:22
Knowing Property Owners' Pain Provides Opportunity - Focus on Rental Marketing & Tenant Placement 25:07
Importance of Prompt Communication with Owners (Not Just Tenants) 27:16

Tweetables

Know your ideal customer profile so that you can direct all of your sales, marketing, & efforts to attract more.

If you're targeting everybody in marketing, you're targeting nobody

"Managing an association is very different than managing a rental. It's hard to get really good at what you do if you don't have focus.

Resources

Promise of Blood by Brian McClellan Part 3