Bloomberg Businessweek For the Love of Live Entertainment
Dec 18, 2025
Juliette Feld Grossman, the CEO of Feld Entertainment, shares her insights into the vibrant world of live entertainment. She discusses the evolving consumer appetite for large-scale experiences and reveals the company's ambitious plans for 2026. Juliette explains their unique pricing strategies catering to diverse audiences and highlights the importance of seat-based pricing to enhance attendee experiences. Additionally, she dives into the challenges of sourcing international talent and the innovative ways Feld is expanding its iconic brands like Ringling Bros.
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Two-Tier Consumer Demand
- Feld Entertainment sees a bifurcated US consumer: affluent buyers spend on VIPs while lower-middle-income families cut discretionary costs.
- The company targets a broad economic spectrum with varied price points and marketing to retain attendance.
Design Tiered Experiences
- Offer multiple price tiers and experiences so families across incomes can attend the same show.
- Ensure production quality so every seat delivers memorable experiences and encourages repeat visits.
Diversified Live-Entertainment Portfolio
- Feld's portfolio mixes touring volumes: many Disney on Ice tours, multiple Monster Jam tours, and single Ringling and Super Motocross tours.
- Revenue also comes from merchandise, licensing, media rights, and broadcast partnerships.