The Offer Blueprint Every Studio Owner Needs (Part 2) with Roland Frasier

This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them.

In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you've ever struggled with no-shows, low-quality leads, or families who want "just to try it out," this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs.

Roland pulls back the curtain on the same offer strategies he's used across multiple industries to generate explosive results — including the "Dance Deposit Strategy" that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners.

This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic.

Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity.

What You'll Learn:

• The Dance Deposit Strategy and why refundable commitments convert 11X higher

• How to transform free trials into high-converting, benefit-driven events The psychology that gets families to actually show up

• How to structure 4–6 week programs that lead into full-season enrollment

• Roland's exact formula for offering credits without losing profit Why knowing your customer acquisition cost (CAC) changes everything

• The "scale factor": how to multiply what works using centers of influence

• The wildly effective premium strategy that generated $1.2M in six days

• How to choose premiums your families already want — without breaking the bank

• What hero stories, loyalty programs, and affiliate-style systems can do for retention

• How to turn your families into your studio's most powerful growth engine

If you're ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever.

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