Broadway may not be the first industry that comes to mind with the word tech. However, with over 14 million attendees a year, product leaders are catching on to the cross-consumer opportunities evident in the live theater space. How has one of the most legacy, analog industries there is evolved to thrive in the digital now? The Shubert Organization Director of Digital Product Kyle Wright speaks on the evolution of digital in live theater and how data technology continues to enhance live storytelling.
