Today, Explained

Kamala’s meme-mentum

17 snips
Jul 25, 2024
Charlie Warzel, a staff writer at The Atlantic, and Angela Rye, co-host of Native Land Pod and seasoned political strategist, dive into the whirlwind of Kamala Harris's meme culture. They analyze how memes tied to pop icons are reshaping her campaign strategy. The discussion delves into the intersection of humor and political communication, exploring the role of memes in boosting engagement and fundraising. They also critique the balance between authentic identity and meme-centric messaging, particularly for women of color in politics.
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INSIGHT

Positive Online Presence

  • Kamala Harris's online presence has seen a surge in positive memes, particularly on TikTok.
  • This organic enthusiasm contrasts with the often-negative messaging of political campaigns.
ANECDOTE

Coconut Tree Meme

  • The "coconut tree" speech remixes exemplify the playful nature of these memes.
  • Harris's perceived awkwardness has become a source of relatability and joy for online users.
ADVICE

Maintaining Momentum

  • The Harris campaign should capitalize on the meme momentum authentically.
  • Avoid forced co-option, which can alienate supporters.
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