Welcome to the Tearsheet Podcast. I’m Tearsheet editor in chief, Zack Miller. 47 percent of professionals in the US are considering investing in and launching embedded finance offerings. That’s according to a new report produced by Plaid and Accenture Research. A majority of non-financial companies are using partners, buying, or licensing technology as part of an embedded finance strategy. Plaid’s COO Eric Sager joins Ben Brown, cross-industry financial services lead at Accenture, on the podcast to talk about embedded finance -- what competitive trends are at work, where embedded finance is headed and what it takes to be a winner in the space as new brands move into banking and finance.