Super Data Science: ML & AI Podcast with Jon Krohn
682: Business Intelligence Tools, with Mico Yuk
May 26, 2023
Mico Yuk, host of 'Analytics on Fire' and expert in business intelligence, discusses the BIDS framework for influencing decision makers. She explores the dominance of Power BI, its limitations, and Microsoft's strategic acquisitions. The conversation extends to career transitions, diversity concerns in tech, and unconventional data books for life lessons.
27:36
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Quick takeaways
- BI framework BIDS focuses on data storytelling to persuade executives.
- Microsoft Power BI leads in analytics tool innovation, while ThoughtSpot emerges as a rising contender.
Deep dives
Mikko Yuck's BIDS BI Data Storytelling Framework
Mikko Yuck discusses her BI, Business Intelligence and analytics framework that focuses on data storytelling to persuade executives, emphasizing the importance of understanding the audience's needs before visualizing data. Her framework, divided into asking the right questions, storyboarding, and visual communication, has been successfully adopted by companies like Shell, Ericsson, and Nestle.
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