208: Why Your Passive Income Strategy Isn’t Working (And What To Do Instead), with Mike Kim

Have you believed the myth that passive income will solve everything? In this week’s episode, I’m joined by best-selling author and marketing expert Mike Kim as he shares with us a simple and doable way to continually generate income over time.

 

We talk about:

• Key practices to make the transition from being just self-employed, to being a business owner (and why that matters)
• How to develop an income-generating intellectual property piece that doesn’t take a lot of time to create
• Why you have to keep showing up and creating content if your product is going to continue to sell

 

You’ll learn exactly what it takes to launch and market a product that doesn’t take much time to create, while still providing value to your audience. This episode will give you the motivation and ideas you need to turn your ideas into income!

 

About Mike Kim:

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He is the Wall Street Journal Best Selling Author of the book You Are the Brand.

 

His core philosophy of marketing is this: Marketing isn’t about closing a sale, it’s about opening a relationship. When we get this part of marketing right, results follow. He has used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.

 

Mike is a sought-after speaker and host of the You Are The Brand Podcast.

 

Mentioned in this episode:You Are The Brand episode: The Myth of Passive Income and How You Can Still Profit from It

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My new book, Do What Matters, is now available!

My new book, Do What Matters, is available NOW! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com.

 

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About Teresa McCloy:

Teresa McCloy is the creator of the REALIFE Process® and an ACC Certified Leadership & Life Coach through the International Coaching Federation. She partners with her clients as a coach, consultant, and professional speaker to discover how to do what matters in their life and business. Teresa is the author of Do What Matters: Live from Rest, Not Rush, Using the REALIFE Process®.