In today’s episode of the Sports Business Classroom Audio Experience, we sat down with the CEO & Co-Founder at Another Lane, Adena Jones. Adena has over 10 years of developing award-winning social editorial strategies and digital activations by creating engaging content for use in social media campaigns. Her past job titles consist of Director of Social Media, Director of Content Operations, Senior Manager of Social Moments, Deputy Managing Editor, Social Media Manager, Writer, Editor, Manager of Social Media Communications, and Interactive Producer.In this episode we discuss:Taking chances in your career Learning from each job opportunity Past work experiences and responsibilities From Nike to NBA.com and even the worldwide leader in sports ESPN, Adena has her finger on the pulse of the digital sports world. No matter the medium: video, social, or printed word, Adena has a passion for being at the forefront of delivering information and engaging users with powerful brand messaging. Connect with Beau Estes: Twitter Connect with Adena Jones: LinkedIn | Instagram | Twitter