The CPG Guys Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.
This episode is sponsored by Epsilon.
Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/
Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/
Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/
Follow Epsilon on LinkedIn here: https://www.linkedin.com/company/epsilon/
Follow Epsilon online here: https://www.epsilon.com/us
Kimberly & Meggie answer these questions:
- Take us through your own careers and how you got to the respective roles you are at today?
- Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?
- When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?
- Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer?
- The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?
- Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?
- Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this?
- Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow?
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