Selling In The Motor Trade Proving the Naysayers Wrong
It’s our pleasure to introduce Richard Keeney, Co- Founder of the Markee Group, who were pioneers of bite sized video training modules in the United States.
Richard has been in the industry for 46 years and he talks us through his journey, from car sales to starting the Markee Group with David Martin. There is a lot he’s learnt on the way, and we delve into what makes a great dealer, a great sales person or service advisor.
Here are the highlights:
{04:19} Don’t prejudge
{15:34} Prove the naysayers wrong
{16:53} Recurring income
{19:26} Drip feed ideas
{22:40} Strong standards and structures
{37:05} Take your time to hire
{50:45} Communication Skills
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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