Inclusion and Marketing 29. What inclusive brand type are you?
Every inclusive brand doesn't have to look and sound the same. They don't have to speak on the same issues, serve the same customers, or show up in the same way.
That'd be pretty boring -- and would seem kind of odd with the lack of diversity of approaches. So just because Rihanna's brands serve everyone, that doesn't mean that you have to as well. Just because Ben & Jerry's is deep in the trenches from a social justice standpoint, that doesn't mean that you have to too.
Do you Boo.
Inclusive marketing is all about being intentional about choosing who you will serve, and how you will show up. That means you also get to choose which type of inclusive brand you will be. Not sure how to do that?
Take this quick quiz to discover what inclusive brand type you are: www.inclusionandmarketing.com/quiz