The power of visuals in sustainability with Getty Images

We are a podcast, but we have to admit: images can speak more than words. A powerful visual can tell a story, evoke sensations, and even inspire action. And isn’t that an essential tool in communicating about climate and sustainability?

Yet, for one reason or another, we resort to cliches: a polar bear on melting ice, a blue marble image, hands joining together over some greenery. Sure, they are cliches for a reason – but which are the alternatives, and how can they capture the attention of our audience?

In this week’s episode, Felicia interviews Dr. Rebecca Swift, SVP creative at Getty Images, to explore the fascinating world of visual communication. They discuss how iconic visuals shape public perception, the emotional connections brands can create through imagery, and the importance of authenticity and transparency in messaging.

Rebecca talks about how the advent of artificial intelligence risks eroding trust, how humour resonates across all ages, and provides tips on how to create imagery that is honest and free of cliches for corporates.

Imagery depicts reality, while simultaneously shaping our view of the world. For sustainability, this means providing an example of how change can look like, making us believe it will be possible. 

Getty Images' "Visualizing Sustainability" report: http://reports.gettyimages.com/VisualGPS-Visualizing-Sustainability-Report.pdf

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