Root Talks: How Does The Advisory Team Structure Work at Root?
Apr 17, 2025
Discover the inner workings of a financial advisory team designed to elevate client service. The unique four-person structure ensures personalized attention, with each member playing a vital role. Learn how collaboration and continuous training shape the advisor experience. Delve into the intentionality required when choosing financial advisors, influencing your financial peace of mind. This dynamic approach not only fosters strong relationships but also prepares clients for successful retirement planning and beyond.
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insights INSIGHT
Product vs. Service
Products like cars and phones are standardized, so the purchase experience is consistent.
Financial advice is a personalized service, making consistency across advisors challenging.
insights INSIGHT
Root's Team Structure
At Root Financial, each client has a four-person service team for consistent service.
The team includes a Client Service Associate, Associate Financial Advisor, Lead Financial Advisor, and Senior Financial Advisor.
question_answer ANECDOTE
Learning Through Note-Taking
Ari recalls starting as James's associate advisor and initially focusing on being helpful.
James emphasized the importance of Ari's note-taking, allowing James to be fully present in client conversations.
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What actually happens when you work with a financial advisor? At Root Financial, we've built a carefully structured team model to ensure every client gets consistent, exceptional service regardless of which advisor they're paired with.
Unlike products (think identical Honda Civics or iPhones at any retailer), financial advice is inherently personal and can vary dramatically between advisors. We've solved this challenge by creating a four-person service team for every client: a Client Service Associate handling operations, an Associate Financial Advisor supporting and learning, a Lead Financial Advisor delivering personalized recommendations, and a Senior Financial Advisor providing advanced expertise while coaching the team.
This structure isn't just organizational—it's the foundation of our entire client experience. When Associate Advisors take detailed notes, for example, it allows Lead Advisors to be fully present in conversations rather than documenting. As one team member put it: "Taking notes allows me to be fully present in that conversation."
Rather than simply hiring "free agent" advisors with varying approaches, we've developed our own farm system. We carefully select talented professionals with the right character and potential, then develop them through our comprehensive training programs. Each advisor progresses through clearly defined levels with specific requirements—time in role, licensing, CFP designation, and successful completion of Root's investment and planning curricula.
The goal? Creating advisors who've "learned the rules like a pro so they can break them like an artist." This Picasso-inspired philosophy means our team masters the fundamentals, then adapts them creatively to help clients optimize not just for wealth, but for a life well-lived.
This behind-the-scenes structure might seem technical, but it's precisely what allows us to deliver consistent excellence. When you work with Root, you're not just getting one advisor—you're getting an entire team crafted to ensure your experience reflects our core belief: money should be a tool for getting the most out of life.
Want to discover if our approach aligns with your needs? Visit rootfinancial.com and click "see if we're a fit" to start the conversation.
Early Retirement - Financial Freedom (Investing, Tax Planning, Retirement Strategy, Personal Finance)