Abby Borden is the VP of Marketing at Lexer, a Customer Data and Experience Platform that helps retailers better understand their customers. Abby and Brett discuss her career path from Customer Success to the VP of marketing. A truly great customer experience can lead to advocacy.

1:04 Conversation with Abby
3:00 Who is Lexer
4:15 Role in Customer Success
7:22 Advocacy
8:36 Transition to marketing
10:15 Team building
13:00 Marketing surprises
17:52 Gong
19:06 Advice to marketers
20:28 Lexer and The Juice partnership
21:25 Outro

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Moving from Customer Success to Leading a Marketing Team with Abby Borden VP of Marketing at Lexer