Leading w/ Creativity, Innovation & a Digital-first Mentality | PACSUN's Brie Olson & Alfred Chang

This episode of the RETHINK Retail Podcast is hosted by Deborah Weinswig, Founder and CEO of Coresight Research. Joining the show are Alfred Chang, Co-CEO of Pacsun, and Brieane Olson, President of Pacsun.  Equipped with a strong understanding on the importance of brand relationships, Alfred Chang leads brand creation and incubation with personalities, up-and-coming brands and new opportunities, as exemplified by Pacsun’s partnership with Jerry Lorenzo and his brand, Fear of God.  Brieane Olson is an innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives. Brieane was instrumental in spearheading livestreaming shopping initiatives and digital first experiences for the brand, as well as creating space for gender neutral apparel through the introduction of a gender neutral Fashion Scholarship Fund collaboration. Brie also cultivated the launch of Pacsun Kids and Colour Range apparel collection which is the first eco sustainable and unisex brand for the retailer.    About the host: Deborah Weinswig is the founder and CEO of Coresight Research and the host of the Retailistic Podcast. Between 2014 to early 2018, Deborah served as Managing Director of Fung Global Retail and Technology (FGRT), the think tank of Fung Group. Previously, she was Managing Director and Head of the Global Staples & Consumer Discretionary team at Citi Research. Register for Future Stores Seattle at: bit.ly/3t67xBW If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.