Business development tips from a former big-law attorney turned coach with Elise Holtzman of The Lawyer’s Edge

Elise Holtzman is a trusted attorney and a certified coach. She is best known as the President and Founder of The Lawyer’s Edge — a boutique firm that provides guidance and resources to both attorneys and organizations. She has been coaching and consulting lawyers for over 13 years, drawing from her own experience in law. Elise is also the host of The Lawyer’s Edge Podcast, where she interviews successful attorneys, legal marketing specialists, business leaders and authors.

Elise has worked for multiple law firms, including Morgan, Lewis & Bockius as well as Fried Frank. She has worked extensively in commercial real estate as a lawyer. Her degree is from Columbia Law School where she also worked as an editor of the Columbia Law Review.

In this episode:

Lawyers are a highly specialized workforce. Thousands of hours are put into knowing the law and how to survive in a difficult industry. Experience and hard work remain the consistent keys to success. Many lawyers have these but their law firm continues to struggle. So what’s holding them back?

While there could be a myriad of factors, one of the most common is business development. At the end of the day, law firms are businesses, subject to the same needs and obstacles that come with the territory. It’s easy to ignore the development of your firm until it’s too late, having to play catch-up with the other firms around you. There needs to be a greater emphasis on business development, and that’s exactly what Elise Holtzman specializes in.

In this episode of the Spill the Ink! podcast, Michelle Calcote King speaks with Elise Holtzman of The Lawyer’s Edge to hear her thoughts on business development for law firms. The two go over some of the common pitfalls and the three pillars to focus on to avoid them. They also dive into topics like marketing, setting new goals and women in the legal industry. Stay tuned to hear it all for yourself!