#173: Keith Putnam-Delaney, Founder & CEO of Primer, an Intelligence Layer for B2B Marketing, on All Things Marketing, Brand Strategy and Growth

Sep 14, 2020

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Keith Putnam-Delaney is the founder and CEO of Primer, an intelligence layer for B2B marketing which enriches leads, matches them cross-platform, and orchestrates workflows. First Primer pulls in rich information about your target customers and gives you the ability to easily construct multi-channel campaigns, seamlessly moving data between ad networks, social platforms, sales tools, and more. Then they layer in intent data – which signals that an account is interested in your product. Machine learning will help you constantly refine your efforts. Primer unites your marketing and sales teams making it easier than ever to fill your top of funnel.

Keith geeks out about B2B marketing/sales and is trying to make sense out of the incredibly fragmented tools and data companies have to deal with these days. His background is in customer acquisition. He started his career in brand and marketing strategy for Fortune 500 companies (Harley Davidson, Cigna, JPMorgan, etc.), before helping build out the Dropbox for Business marketing team. Then he led growth at Eden Technologies (YC15) where he helped 4x revenue in 24 months running sales and marketing.

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Some of the Topics Covered by Keith Putnam-Delaney in this Episode

What Primer is
Keith's experience working in marketing for DropBox and building the brand for their enterprise product
DropBox's shifting sales and customer acquisition strategies
Owned versus paid marketing channels
Brand and content marketing
Transitioning from DropBox to early-stage startup Eden
Keith's experience as Head of Growth at Eden
Navigating different marketing channels and determining which is best for your business
The marketing expertise Keith has developed over the years
How Keith views working at early-stage startups
How Keith developed the idea for and started Primer
"Dating" to find his co-founder
Keith's tool recommendations

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