Third Sector Podcast Corporate partnerships for small charities
Lucinda and Emily are joined by Graeme Marsh, head of the McCarthy Stone Foundation, to explore the evolving relationship between voluntary organisations and their corporate partners.
Graeme explains the growth in corporate foundations over the past three years as companies move away from traditional philanthropic giving and seek a greater level of input to support ESG (environmental, social, governance) considerations.
He provides tips on how smaller voluntary organisations can compete with major charity brands by offering local infrastructure and expertise.
He also suggests ways in which charities can reposition their offering through commercial products or services and explains why he doesn’t have a problem with company employees painting a wall.
Later in the episode, Richard Garside from the Centre for Crime and Justice Studies shares his concerns about the news of the forthcoming closure of the Lankelly Chase Foundation.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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