Dana Chermesh is the founder and CEO of inCitu, an Augmented-Reality-powered civic engagement app that democratizes city planning.

Dana is an architect from Tel-Aviv, Israel, and an alumna of NYU Masters program in Urban Data Science (2018). During her career as an architect, she specialized in urban renewal and developed a passion for leveraging technology, data and innovation to form smarter, more resilient, and more just cities and city processes.

In 2019 Dana co-founded *inCitu*, to bring together data and discourse with the aid of augmented reality helping citizens see the future of their cities. inCitu was incubated inside Eric Schmidt's social impact venture fund.

In this conversation, we discuss Dana’s deep love and appreciation for cities and urban development. We talk about her goal of developing viable, dynamic, data-driven tools to empower residents and leaders to better deal with 21-century urban challenges. She feels driven by a mission that feels bigger than herself or the company.

We go on to discuss Dana’s experience at Schmidt Futures, her perspective on the concept of the “metaverse”, and founding a company while being the mother of young children.

You can find all of the show notes at thearshow.com.

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