Product Momentum Podcast 05 / Human Experience in Products
As companies implement more technology and automation into their products and services, it’s all too common to shift their focus towards the numbers and forget that customers and users are human beings with problems, frustrations, and joys. In this episode, Sean and Joe talk with Kate O’Neill, Fortune 500 tech guru and adviser, about her experiences with the internet and how she uses human-centered design to improve an individual’s experiences with products.
We should always be thinking of the human side of technology and software, considering how our users feel, think, and how to best communicate with them, to give us an advantage in how to better serve them, Kate O’Neill says. In the end, what we’re really selling is experiences. She calls this shift in focus in tech towards solving human problems the “digital technological disruption.” Kate does this work every day and shares a number of tactics for introducing more human-focused experiences into the software products you work on. She says, “if you want to go broader, probably the better option is to think about going deeper. How can you add more value to the people that are already your customers?”
Sean, Joe, and Kate also discuss:
- Methods for measuring success in building human-centric products
- Building trust, loyalty, and advocacy within a capitalistic system
- Brands that are succeeding at conveying meaningful strategy
…and more in this episode of Product Momentum.
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