In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."
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