Last week I delivered a session to a packed room of Ag women in Nebraska. The subject: How to better speak and communicate about the Business of Agriculture. It was so well received I wanted to share some of the program with you. Why do you need to be an effective communicator? Because we in Ag are completely outnumbered and much of what we do is misunderstood. Because everyone of us is a spokesperson for our company, our farms, and our industry. Because more than ever Ag's consumers want to hear the story of their food. Let's help ourselves and our industry by effectively telling a story that resonates with our customers while positively portraying the Business of Agriculture.
The Business of Agriculture Podcast