Social Media Money Makers

Ep 55: Q&A: Why Your Social Media Engagement Dropped and How to Fix It

Mar 10, 2025

Discover how to tackle declining social media engagement with fresh strategies and content organization. Explore why cold messaging might be more of a hindrance than a help. Delve into the exciting future of live shopping on Instagram and get practical tips for optimizing new accounts. Plus, learn about a shift towards fewer, high-profile interviews which promise even more valuable insights. If you're ready to elevate your Instagram game, this discussion is packed with actionable advice!

28:52

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Quick takeaways

The declining engagement on social media often necessitates creators to refresh their content strategies to align with current trends and audience interests.

Organizing content efficiently through cloud systems and tracking tools is essential for maintaining productivity and maximizing social media management success.

Deep dives

Embracing Change in Content Strategy

A significant shift in the podcast is the decision to reduce the frequency of episodes, aiming to release one to two per month while focusing on securing high-profile guests. This change reflects a commitment to quality over quantity, allowing for more in-depth conversations with well-known personalities in the social media space. Additionally, the speaker encourages listeners to embrace their own ambitious goals, highlighting the importance of reaching out to notable individuals they admire. The story of the host's initial connection with a CEO illustrates the potential rewards of being bold and initiating contact, emphasizing that one should 'shoot their shot' in pursuing their ambitions.

Intro

4min

Navigating Social Media Engagement: Strategies for Content Refresh and Organization

10min

The Ineffectiveness of Cold Messaging on Social Media

2min

Strategies for Boosting Instagram Engagement and Future Trends

13min

In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy.

I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting an Instagram account from scratch — from optimizing your profile to building a content strategy that drives consistent growth.

And before we dive into your questions, I’m also announcing a major shift for the podcast — we’ll be releasing fewer episodes, but we’re going all-in on securing the biggest names in the industry for high-value interviews.

If you’ve ever struggled with declining views, figuring out the best way to organize your content, or just getting your Instagram strategy off the ground, this episode is packed with actionable insights to help you take your social media game to the next level.

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Social Media Money Makers

Ep 55: Q&A: Why Your Social Media Engagement Dropped and How to Fix It

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Embracing Change in Content Strategy

Navigating Volatile Engagement on Social Media

Effective Content Organization Techniques

Launching an Instagram Page for Success

Remember Everything You Learn from Podcasts