Ep 55: Q&A: Why Your Social Media Engagement Dropped and How to Fix It
Mar 10, 2025
auto_awesome
Discover how to tackle declining social media engagement with fresh strategies and content organization. Explore why cold messaging might be more of a hindrance than a help. Delve into the exciting future of live shopping on Instagram and get practical tips for optimizing new accounts. Plus, learn about a shift towards fewer, high-profile interviews which promise even more valuable insights. If you're ready to elevate your Instagram game, this discussion is packed with actionable advice!
The declining engagement on social media often necessitates creators to refresh their content strategies to align with current trends and audience interests.
Organizing content efficiently through cloud systems and tracking tools is essential for maintaining productivity and maximizing social media management success.
Deep dives
Embracing Change in Content Strategy
A significant shift in the podcast is the decision to reduce the frequency of episodes, aiming to release one to two per month while focusing on securing high-profile guests. This change reflects a commitment to quality over quantity, allowing for more in-depth conversations with well-known personalities in the social media space. Additionally, the speaker encourages listeners to embrace their own ambitious goals, highlighting the importance of reaching out to notable individuals they admire. The story of the host's initial connection with a CEO illustrates the potential rewards of being bold and initiating contact, emphasizing that one should 'shoot their shot' in pursuing their ambitions.
Navigating Volatile Engagement on Social Media
Many content creators share the frustration of declining engagement on previously successful posts, and this reality is acknowledged as part of the evolving landscape of social media. The host advises against solely reposting past hits, suggesting instead that creators refresh or recreate their content to align with current trends and audience interests. Factors such as fluctuations in seasonal content relevance and algorithm changes, particularly on platforms like Instagram, play a major role in viewer engagement. This highlights the unpredictability of social media, making it crucial for creators to remain adaptable and continuously evaluate their content strategies.
Effective Content Organization Techniques
Organizing content systematically is vital for efficient social media management, and the host shares personal strategies that aid in maintaining order. They emphasize the importance of storing raw and edited videos in cloud-based systems like Google Drive, utilizing folders for different types of content. Additionally, a tracking spreadsheet helps monitor the status of various video projects, further enhancing organization. The host also recommends using tools like Metricool for scheduling and analyzing content performance, which helps streamline the content creation process and allows for easy tracking of insights.
Launching an Instagram Page for Success
Starting an Instagram page requires a solid foundation and effective strategies to build a following from scratch. Establishing a clear niche and optimizing the profile with an appropriate username, high-quality imagery, and searchable keywords is essential. The host advises potential creators to post multiple pieces of content initially to provide substance for new visitors and suggests batch-creating posts to ensure consistency without a last-minute scramble. Long-term growth on Instagram is directly tied to posting frequency; therefore, maintaining a steady flow of content while continuously improving its quality is a crucial aspect of achieving success.
In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy.
I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting an Instagram account from scratch — from optimizing your profile to building a content strategy that drives consistent growth.
And before we dive into your questions, I’m also announcing a major shift for the podcast — we’ll be releasing fewer episodes, but we’re going all-in on securing the biggest names in the industry for high-value interviews.
If you’ve ever struggled with declining views, figuring out the best way to organize your content, or just getting your Instagram strategy off the ground, this episode is packed with actionable insights to help you take your social media game to the next level.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode