MJ DeCoteau | Founder and Executive Director, Rethink Breast Cancer | Changing the system

Oct 12, 2021

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October is Breast Cancer Awareness month and behind it is a reality that affects women first and foremost - directly and indirectly. That’s why we're proud to share that we have partnered with Rethink Breast Cancer for a special series on The Brand is Female podcast today and in the coming weeks.

Today's guest is MJ DeCoteau, MJ is the Founder and Executive Director at Rethink Breast Cancer. She is responsible for the overall direction, management, fundraising strategy and creative vision of an increasingly bigger and bolder Rethink. While she’s won numerous “trailblazer” awards for her work at Rethink and is known for modernizing the breast cancer campaign, MJ is also a cat-loving, Jane Austen-reading, ’40s musical-watcher. She loves winter snuggled up at home with her husband and daughter, but always the adventurer has an Arctic expedition on her bucket list.

Rethink Breast Cancer aims to empower, educate, and support all young people impacted by breast cancer. In this series, we will be discussing and re-thinking the narrative around breast cancer in today’s world. As part of this series, you will meet women who are making a difference as leading changemakers in the community. Everyone on the Rethink Breast Cancer team is focused on offering relevant and accessible spaces for the new generation of young people affected by breast cancer, and we are so happy we can share their knowledge on this platform.

Thanks to our partners at Rethink Breast Cancer for their support of this episode of The Brand is Female.

Rethink Breast Cancer is celebrating 20 years of fostering safe and inclusive spaces, and together, the mission is to empower, connect, educate and rethink our conversations around breast cancer and be of support to those impacted. Please visit www.rethinkbreastcancer.com to find out more.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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