The UFC Is Spending 10x More Than Normal On Its Event At The Las Vegas Sphere, Still Thinks It Can Be Profitable

In this session, Dana White, the president of the UFC and a key figure in the rise of mixed martial arts, shares insights on the monumental UFC 306 event at the Las Vegas Sphere. He reveals how he navigated his contract with MGM to bring the event to life. Dana discusses the staggering production costs—10 times the usual amount—and the innovative features meant to enhance fan engagement. He also touches on how this venture could redefine profit strategies for live sports in high-tech venues.