

Podcasting and Content Creation at Hoxton Wealth - with Sam Oakes
In this special episode of Hoxton Life, Jacob steps into the presenter role to interview Sam Oakes, Head of Creative at Hoxton Wealth and Founder of Financial Planner Life. Sam reflects on his extraordinary career journey, from founding and running Recruit UK, a financial planning recruitment business he led for 16 years before exiting, to creating Financial Planner Life, a platform that has reshaped how financial planning careers are perceived and promoted.
Sam’s overarching mission is to ensure that financial planning thrives and becomes accessible to all. He shares how Financial Planner Life started as a marketing tool for his recruitment business and evolved into a creative platform that attracts talent, educates the profession, and raises the visibility of financial planning firms. His 2025 plans include hosting live podcast events, expanding Financial Planner Life internationally, and continuing to help firms elevate their brands through podcast- and video-first marketing strategies.
Sam also reflects on the challenges and rewards of relocating his family to Dubai to join Hoxton Wealth. He candidly discusses the emotional journey of leaving behind a home, adjusting to a fast-paced city, and finding the right school for his daughter. Through it all, Sam’s family’s support and trust in his vision fueled his confidence to make the move.
Sam explains why Hoxton Wealth is the perfect fit for his intrapreneurial spirit. The firm’s innovative culture, focus on collaboration, and commitment to raising standards in the international financial planning profession align with his vision. As Sam puts it, “I’ve found my sandbox at Hoxton—a place where I can play, create, and make a real impact.”
Key Topics Covered:
- Sam’s Career Journey
- Founding and running Recruit UK for 16 years before exiting.
- Building Financial Planner Life as a recruitment marketing tool and evolving it into a monetized creative platform.
- Ensuring Financial Planning Thrives
- Sam’s mission to make financial planning accessible to all.
- The role of Financial Planner Life in attracting talent and bridging the advice gap.
- Relocating to Dubai
- The emotional journey of leaving the UK and relocating with his family.
- Adjusting to Dubai’s fast-paced lifestyle and finding a new home and school for his daughter.
- How the move aligned with his professional ambitions and opened new opportunities.
- Why Hoxton Wealth?
- How Hoxton’s intrapreneuri
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