AB 062: America’s Beer Revolution With The Founding Father Of Sam Adams, Jim Koch, On How He Brewed Craft Beer Into An Empire

Today, the United States craft beer industry employs over 100,000 individuals brewing more than 24 million barrels of beer per year, generating roughly $22.3 billion in retail sales. However in 1984, when Jim Koch decided to start a brewing company, that was not the case. In fact, it seemed like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry.

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