Lara Ferrari, an Instagram marketing specialist for authors, helps writers build vibrant online communities. In this discussion, she reveals how social media can supercharge your creativity and motivation. Lara shares surprising ways to use these platforms for market research and to gather reader feedback. She emphasizes the need for community support and accountability in the writing process. Plus, discover how to leverage social media intentionally, enhancing your writing journey while fostering connections with potential readers.
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volunteer_activism ADVICE
Mindful Social Media Use
Writers can use social media mindfully to boost creativity.
Talking about your book with other passionate readers can be inspiring and motivating.
insights INSIGHT
Writing as a Team Sport
Writing is a team sport, not a solo endeavor.
Feedback from critique partners, beta readers, and editors helps refine your vision and improve your story.
question_answer ANECDOTE
#FridayKiss Example
Participating in online writing activities, like #FridayKiss, can improve your story.
Condensing your story into limited characters and exploring weekly themes provides new perspectives and clarity.
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Would you believe me if I said social media could make you a better writer? If you’re shaking your head NO, you’ll want to check out this episode.
My guest, Lara Ferrari, is an Instagram marketing specialist who has helped hundreds of writers grow engaged communities of readersonline (and have FUN while doing it).
In this episode, she’s sharing how you can use social media to increase your creativity and motivation, get reader input and feedback, do market research, and find the accountability and support you need to become a better writer.
In the episode, you’ll hear us talk about things like:
[02:26] What led Lara to specialize in social media marketing for authors, and how she can help you find your target audience of readers online
[06:09] How writers often have a negative perception of social media—it’s either a necessary evil to help them promote their books, or it’s a time suck that threatens their writing (and sometimes their mental health)
[07:34] Unexpected ways social media can increase your creativity, inspiration, passion, and motivation (along with some practical examples so you can put these things into practice, too)
[17:35] How to conduct actionable market research using social media—think getting reader input and feedback, sensitivity awareness, and things like that
[29:51] A few different ways you can use social media to find the community, accountability, and support you need to finish your book
[32:56] How to use social media intentionally to maintain your boundaries and focus on what matters most—writing your book!
If you’ve ever felt unsure about social media, or if social media consistently feels like something that’s just too hard to tackle, you’re going to LOVE this episode with Lara!
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